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Diary: Rehashing an old ad? That is a Capital idea.
Delaney Lund Knox Warren & Partners deserves some credit for unexpectedly turning out a vaguely decent ad for Capital Radio's Johnny Vaughan show.
But it doesn't score high for originality. You might think the idea of using a rent-a-Cockney singing along to an old music-hall hit is passe enough but it seems this wasn't the first time DLKW toyed with this exciting formula.
A source close to the agency suggests that in a pitch years ago for the newt-loving mayor, Ken Livingstone, it proposed Red Ken appear in scenes around London ...
- Delaney Lund Knox Warren. (Digests).(Bank of Scotland launches advertising...
- Magazine article from: Marketing Week November 21, 2002 700+ words
Delaney Lund Knox Warren has created an advertising campaign for Bank of Scotland to promote its business banking division. The two-week campaign features Bank of Scotland managers and consists of press, poster, online and radio advertising.
- Delaney Lund Knox Warren.(Digests)(Brief Article)
- Magazine article from: Marketing Week February 12, 2004 700+ words
Delaney Lund Knox Warren has created a TV and press campaign for the new Halifax One credit card. The ads feature an animated Howard promoting its nine-month interest-free transfer, cash-back and typical 9.9 per cent APR.
- Delaney Lund Knox Warren.(Digests)(WH Smith Group PLC advertising...
- Magazine article from: Marketing Week April 29, 2004 700+ words
Delaney Lund Knox Warren has been appointed to the 9m [pounds sterling] advertising business for WH Smith. The agency pitched against DDB London. (See News, page 7)
- Delaney Lund Knox Warren. (Digests).(creates 'safer sex' TV ad )(Brief Article)
- Magazine article from: Marketing Week November 7, 2002 700+ words
Delaney Lund Knox Warren has created a 'safer sex' TV ad for the Department of Health, targeting teenagers.
- Delaney Lund Knox Warren & Partners has created Its first advertising for...
- Magazine article from: Marketing Week January 8, 2004 700+ words
Delaney Lund Knox Warren & Partners has created Its first advertising for Batchelors Cup a Soup. The agency won the Batchelors business at the end...
- Delaney Lund Knox Warren has created the advertising for the launch of...
- Magazine article from: Marketing Week April 29, 2004 700+ words
Delaney Lund Knox Warren has created the advertising for the launch of Vaaxhall's new Astra hatchback. The car company is vowing to outspend any other...
- Delaney Lund Knox Warren.(Digests)(Teletext Holidays contract)(Brief Article)
- Magazine article from: Marketing Week April 1, 2004 700+ words
Delaney Lund Knox Warren has developed a 5m [pounds sterling] campaign for Teletext Holidays, which includes TV, press, outdoor and online advertising. The ads feature Dr Teletext, a megalomaniac character Obsessive about the best value holidays.
- Delaney Lund Knox Warren. (Digests).(Brief Article)
- Magazine article from: Marketing Week March 6, 2003 700+ words
Delaney Lund Knox Warren has created radio and national press advertising for Bank of Scotland to promote its deposits and 'smart finance' products.