AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-116345017/media-meets-creative.html" title="Facts and information about Where media meets creative.">Where media meets creative.</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Where media meets creative.
As ad agencies forge closer ties with their media kin, some ask what in-house media offers. Jeremy Lee looks at a day in the life of four media men inside agencies.
At first glance, it's difficult to know quite what to make of the phenomenon of creative agencies bringing media experts in-house.
Cynics argue that the full-service agency offer is being reborn simply out of a misplaced sense of nostalgia. Others believe some agencies are embracing them because in an increasingly homogenised industry, any differentiation is worth seizing upon, and quickly.
But what started out as an exception seems to be becoming the rule. At the beginning of April, ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Media Headliner: Manning hopes trio's blend of skills will re-energise MG OMD.
- Magazine article from: Campaign October 22, 2004 700+ words
MG OMD needs to regain the ground it has lost to...executive of OMD Group (which also incorporates MG OMD's larger sister OMD UK), has turned to...launch of the buying unit OPera (of which MG OMD is part along with OMD UK and PHD). Wright...
- Media Headliner: Ffitch takes the helm after 15 years at MG OMD.(Manning...
- Magazine article from: Campaign May 13, 2005 700+ words
Robert Ffitch, with MG OMD since before Manning or Gottlieb, is...and a former colleague of Ffitch's at MG OMD, says the appointment will be a huge...recently merged music behemoth Sony BMG. MG OMD already had the pounds 11 million Sony...
- MG OMD appoints Ffitch as MD.(Manning Gottlieb OMD)(Robert Ffitch )
- Magazine article from: Campaign May 6, 2005 700+ words
...Ffitch, Neil Hurman and Phil Nunn - to run MG OMD. This followed the departure of the managing...accounts including Virgin Trains. Last year, MG OMD entered the top-ten media agencies by...Omnicom's buying unit that includes MG OMD, OMD UK and PHD. This was followed by...
- MG OMD scoops pounds 4m FSA planning account.(Manning Gottlieb OMD)(Foods...
- Magazine article from: Campaign April 4, 2008 700+ words
...across its pounds 4 million account. MG OMD won the business after a pitch against the incumbent, ZenithOptimedia, MG OMD and MediaCom. It will handle communications...continue to handle buying for the FSA. MG OMD's appointment follows creative and...
- Nunn joins MG OMD to head direct channels.(Phil Nunn jons Manning Gottlieb...
- Magazine article from: Campaign April 25, 2003 700+ words
...and digital media experience, will join MG OMD in June. He will head a team of 12 online...several clients. Nunn's decision to join MG OMD follows the merger of Interactive@Optimedia...took the role of commercial director. MG OMD has created the role to bring traditional...
- MG OMD rejigs management as Wright exits.(Manning Gottlieb OMD, Alison...
- Magazine article from: Campaign October 8, 2004 700+ words
...Ffitch and Neil Hurman. Wright, who joined MG OMD in 1999 from HHCL & Partners and...group chief executive, Nick Manning. MG OMD recently broke into the top ten media agencies...determine the future direction and strategy for MG OMD. I would like to thank Alison for the...
- White quits PHD to head TV at MG OMD.(Appointments)(Brief Article)
- Magazine article from: Campaign June 18, 2004 700+ words
...appointment of Bijan White from PHD. White joins MG OMD as the broadcast director, a role that...who joined Capital Radio in January. MG OMD originally offered McGeogh's job to Vizeum...replace him as PHD's broadcast director. MG OMD has also made a series of internal promotions...
- Entertainment arm unveiled by MG OMD.(divisions)(Brief article)
- Magazine article from: Campaign May 26, 2006 700+ words
...The new outfit will be led by the former MG OMD brand directors Stephen Hall and Toby Heiser...with 27 members of staff and will take on MG OMD clients including Sony BMG, Sony Pictures...to be working with them.' Separately, MG OMD has appointed Sheryl Norman, formerly...
- Burkitt DDB and MG OMD agree outdoor and TV buying deal.(Brief Article)
- Magazine article from: Campaign February 28, 2003 700+ words
...to clients. However, it will continue to provide full-service planning. Burkitt was one of the few remaining London creative agencies to retain media buying as a core service. It will continue to offer press buying for its clients. The outsourcing follows...
- MG OMD scoops pounds 14m Home Office brief.(Manning Gottlieb OMD)(Brief article)
- Magazine article from: Campaign May 4, 2007 700+ words
...communications planning business into Manning Gottlieb OMD. MG OMD won the business following a swift pitch against Mediaedge...its communications. The majority of work was divided between MG OMD and Mediaedge:cia, but Carat was the wildcard in the pitch...