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It's ironic that the photographer Marc Gouby, who has won so many plaudits for a series of portraits, as seen in the 'veteran' poster campaign for PlayStation, was originally interested in still-life photography. After ditching the guitar ('I realised I was never going to be Hendrix'), Gouby turned to art, studying at the Beaux Arts in Paris. But a latent interest in photography resurfaced and then became on obsession.
'At first, I didn't think I could make a career of it. You needed a studio, equipment ... it seemed inaccessible.'
As a first step, Gouby got a job as an unpaid assistant to Christine Pugeaux, the art buyer at Grey France. He got to meet and learn from the best advertising photographers in the business. By the time he left Grey, he had an impressive portfolio.
Gouby says his career has been driven by personal enthusiasm. For instance, a seven-year love affair with Scotland - where Gouby often returned to shoot brooding rain-swept landscapes - evolved into a series of ads for the whisky brand Clan Campbell. Scotland sparked a ...