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Universal McCann keeps hold of Hennes business despite pitch.(Universal McCann UK Group Ltd., Hennes and Mauritz AB)(Brief Article)
Universal McCann has seen off a threat to its UK media planning and buying assignment for the Swedish fashion retailer Hennes & Mauritz.
The agency retained the account after a three-stage pitch involving a number of undisclosed London shops.
Universal McCann's 'in-depth understanding' of H&M's business was cited by the company as the reason for not moving the pounds 4 million account elsewhere.
Universal McCann's pitch was led by the agency's joint managing directors, Andy Jones and Damian Blackden.
Jones said: 'H&M is a fantastic brand and we are delighted to be reappointed after a vigorous review process. It's further proof ...
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