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Lloyds TSB mailing appeals to people's desire to earn more.(Brief Article)
Lloyds TSB is promoting its online savings account to existing online customers with a direct mail campaign.
The mailing, through Partners Andrews Aldridge, has been designed to emulate a payslip. On the outside, the recipient's name and address are displayed along with the copy: 'Do you ever wish you were earning more?'
Inside the pack, the 4 per cent interest rate appears in large type and, on the following pages, the text explains the benefits of the account, how much is needed to open the account and how to apply.
Claire Swindells, the senior product manager at Lloyds TSB, said: 'The advantage of having a piece of creative work that is so different is that ...
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Lloyds TSB is embarking on a test...be targeted at existing Lloyds TSB customers who are not yet...which has been devised by Partners Andrews Aldridge, is part of a...the back of the mailing. Lloyds TSB has previously rolled out...