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RAC kicks off search for DM agency for pounds 10m below-the-line business.(Brief Article)
The RAC is looking for a direct marketing agency to handle its pounds 10 million below-the-line account.
The RAC, which is thought to be in the process of drawing up a shortlist, has been without a direct agency since it last worked with WWAV Rapp Collins more than a year ago.
WWAV initially won the business in 2000 after a long pitch against the incumbent, Lowe Direct, Arc (then called IMP) and Carlson.
However, the last work it created for the brand was a DRTV campaign in January last year highlighting its personal injury claims service. The RAC then reduced its below-the-line spend and took it in-house.
The organisation is also reviewing the direct response part of its pounds 6 million media planning and buying account, held by Vizeum. The agency, formerly BBJ Media, is being reviewed because its three-year contract is coming to an end. It also ...
- RAC launches into personal injury market.(DRTV campaign by WWAV Rapp...
- Magazine article from: Precision Marketing Frankel, Hannah January 10, 2003 700+ words
The RAC has become one of the first established...40-second ad has been created by WWAV Rapp Collins and will promote RAC's Personal Injury Claims Service...they have a claim, or visit www.rac.co.uk. In addition, the RAC will...
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...director, Robbie Rae as copywriter and Giles Winser as art director. They join from WWAV Rapp Collins, where they jointly worked on client accounts including Carling, RAC, Lloyds TSB, NSPCC and Procter & Gamble. Creative director Jonathan Spooner...
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...and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom...which is held by Ogilvy Advertising. WWAV Rapp Collins was responsible for the charity...and the effects of toxic chemicals. WWAV Rapp Collins last week lost its #18m consolidated...
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- Magazine article from: Precision Marketing January 12, 2007 700+ words
WWAV Rapp Collins has boosted its digital offering...the digital and planning divisions at WWAV Rapp Collins London is designed to ensure...Marco Scognamiglio, chief executive of WWAV Rapp Collins Group, says: "Digital is playing...
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- Magazine article from: Precision Marketing June 1, 2001 700+ words
WWAV Rapp Collins Group is restructuring its UK...a launchpad into Europe. The renamed WWAV Rapp Digital will be based in London, with...in March 2000 (PM, March 13 2000). WWAV Rapp Digital will focus on following WWAV...
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- Magazine article from: Precision Marketing Balmond, Sarah December 5, 2003 700+ words
WWAV Rapp Collins is boosting its senior London...Marco Scognamiglio, managing director of WWAV Rapp Collins Scotland, will become joint...Gordon, chief executive and chairman of WWAV Rapp Collins Group, says: "I am delighted...
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- Magazine article from: Precision Marketing October 7, 2005 700+ words
...estimated #10m direct marketing business to WWAV Rapp Collins London without a pitch, following...chemistry meetings with several agencies. WWAV Rapp Collins Digital has also been hired to...creative work." Ian Haworth, chairman of WWAV Rapp Collins London, adds: "They're very...
- WWAV unveils spin-off with DDB.(WWAV Rapp Collins )
- Magazine article from: Precision Marketing March 3, 2006 700+ words
Omnicom shops WWAV Rapp Collins and DDB are launching a spin...full merger. The new venture, DDB WWAV Rapp Collins, sees a core team setting...accounts, both in the UK and globally. WWAV Rapp Collins group chief executive Chris...