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Tories criticise TBWA Labour ad for 'stealing'.(Brief Article)
Labour adopted an advertising slogan used repeatedly by the Conservatives this week as it launched its campaign for the European Parliament and local authority elections, to be held on 10 June.
TBWA\London unveiled a poster showing a picture of Michael Howard with his four predecessors in the Tory leadership (Margaret Thatcher, John Major, William Hague and Iain Duncan Smith) and the copy: 'Britain is working. Don't let the Tories wreck it again.'
The slogan was a deliberate echo of the 'Labour isn't working' theme which shot Saatchi & Saatchi to prominence at the general election in 1979.
But the Tories accused Labour of 'stealing' the ads they produced at the 1987 and 1997 campaigns, when they opted for ads that claimed 'Britain is great again. Don't let Labour wreck it' and 'Britain is booming. ...
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