AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Fallon makes TV debut on Double Velvet brand.(SCA Hygiene Products contract )(Brief Article)
Fallon's debut TV campaign for SCA Hygiene Products' Double Velvet emphasises the toilet tissue's softness by depicting life in the brand's factory.
The ads, which continue the endline created by Publicis, 'love your bum', promote the Double Velvet product as being: 'Now even softer.'
In one 30-second TV execution, entitled 'factory', we see how Double Velvet is so soft that it has caused factory employees to adopt peculiar working practices.
Rather than using the stairs, they casually drop from great heights on to stacks of the toilet roll and use the product as a crash barrier when arriving on their bicycles.
The press element continues this theme, with the water in a swimming pool and crash mats in a gym being replaced by rolls of Double Velvet.
Chris Kay, the account director at Fallon, said: 'Rather than using puppies or bears, we felt the best way to sell the product was to talk about a motivating product attribute in an engaging, funny way.'
Ed Edwards and Dave Masterman wrote and art directed the campaign, ...
- The Work: New campaigns - UK.(General Motors campaigns for the launch of its...
- Magazine article from: Campaign October 6, 2006 700+ words
...marketing director; Sarah Hughes, brand manager, SCA Hygiene Brief: Dedicated to making better toilet tissue...food on his face after feeding himself at lunch. SCA Hygiene relaunched Double Velvet as Triple Velvet in January this year with a pounds...
- SCA Hygiene.(Brief Article)
- Magazine article from: Marketing April 27, 2000 700+ words
SCA Hygiene is firing another round in the toilet paper marketing wars with a campaign for its Double Velvet toilet tissue brand. The ads will feature SCA's long-running comic busybody, Mrs B, a Hyacinth Bucket-like character with...
- SCA Hygiene relaunches #8m Velvet toilet paper.(SCA Hygiene Products...
- Magazine article from: Marketing Week November 24, 2005 700+ words
SCA Hygiene is ploughing #8m into the relaunch of its Velvet toilet paper brand...take on market leader Andrex. The personal care giant is replacing Double Velvet with Triple Velvet in January, adding a new "dimpled" middle layer...
- SCA Hygiene unveils Baby MD character in #15m push.(new baby product...
- Magazine article from: Marketing Week February 2, 2006 700+ words
SCA Hygiene has unveiled its new brand icon for Velvet toilet paper - the Baby MD...tone of voice. The campaign has been created to support the move from Double Velvet to Triple Velvet (MW November 24, 2005). SCA has added a new "dimpled...
- Media Release: SCA Hygiene Australasia & Melbourne 2006 Commonwe.
- News wire article from: Asia Africa Intelligence Wire August 1, 2005 700+ words
...provide the Games with clean washrooms SCA Hygiene Australasia had today been announced...hospitality areas, and Athletes' Village. SCA Hygiene Australasia is a leading hygiene solutions...Deeko, Treasures, Libra and TENA. SCA Hygiene Australasia is part of SCA (www.sca...
- WorldWide Retail Exchange Welcomes SCA Hygiene Products as First Supplier...
- Press release article from: Business Wire July 25, 2001 700+ words
...and suppliers, today announced that SCA Hygiene Products, one of Europe's leading...Exchange as its first supplier member. "SCA Hygiene Products is the first supplier to join...comments Stefan Angwald, president of SCA Hygiene Products. "We are proud of being the...
- Godrej Consumer acquires Godrej SCA Hygiene.
- News wire article from: PTI - The Press Trust of India Ltd. June 16, 2009 700+ words
Godrej Consumer acquires Godrej SCA Hygiene Mumbai, June 16 (PTI) FMCG major Godrej...Consumer Products has bought out Sweden-based SCA Hygiene Products AB in the joint venture Godrej SCA Hygiene. Godrej Consumer Products was a 50 per...
- Gov't okays SCA Hygiene's $13-million RP investment.
- Magazine article from: BusinessWorld (Philippines) August 14, 2000 700+ words
SCA Hygiene Products Corp., manufacturer of Softee...Ingolf Braun, managing director of SCA Hygiene Products Corp., after a meeting with...Raul C. Hernandez. In a statement, SCA Hygiene said the $13-million investment will...
- How one manufacturer takes on the challenge of incontinence.(SCA Hygiene...
- Magazine article from: Nursing Homes Peck, Richard L. August 1, 1999 700+ words
...to witness this process in action. SCA Hygiene Products (formerly SCA Molnlycke...all its size and growth aspirations, SCA Hygiene has a unique marketing goal: to sell...comfortable," explained Vice-President of SCA Hygiene Products-Incontinence Care Ingela...
- SCA Molnlycke, SCA Hygiene Paper merge.(Brief Article)
- Magazine article from: Nonwovens Industry October 1, 1998 700+ words
...manufacturer SCA Molnlycke and tissue producer SCA Hygiene Paper - both members of the Swedish SCA Group - have joined forces to create SCA Hygiene Products. The newly formed $3 billion...products. The merger is expected to allow SCA Hygiene Products to attain a leading market...
