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Christian Aid builds awareness via pounds 2m Euro RSCG campaign.(Brief Article)
Christian Aid is using a pounds 2 million national TV and press campaign to raise awareness of the charity's work ahead of Christian Aid week.
The campaign features two TV ads - a 40-second commercial and a ten-second cut-down - as well as print ads by Euro RSCG London.
The ads feature a puppet laying down pipes for a water supply on drought-stricken land. As each stage is laid, the puppet loses some of his strings, showing how Third-World countries can become self-sufficient if they are given the right tools.
During the ad, a voiceover explains how a donation of pounds 15 a month helps poor countries get back on their feet.
The TV ads will be broadcast on ITV1, Channel 4 and a ...
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