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Mother taps Brazilian spirit for Selfridges.(Brief Article)
Selfridges & Co is showcasing Brazilian music and fashion with a campaign by Mother.
The work breaks in stores this week and will run until the end of the month. The campaign aims to bring the extravagant, vibrant spirit of Brazil to life in a striking way.
The in-store promotion will be backed by a print campaign. Mother has created four executions, each of which captures an element of Brazilian life that appears to be melting off the page.
One of the ads pictures people swimming in the sea. The water at the bottom of the image has been distorted, giving the impression it is disappearing because of the intense heat. Another version features a man biting into a piece of corn. The endline reads: 'Brasil 40 0. Feel the heat. 5-31 de Maio at Selfridges & Co.'
The ads were written and art directed by Peter Robertson and Susan Hosking, with photography by Jamie Brisick.
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