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Fresh optimism for ad industry as WPP reveals growth hike.(Brief Article)

Campaign

| May 07, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

There is further evidence of an advertising recovery following WPP's disclosure that revenues for the first quarter of 2004 grew by 5.7 per cent.

The UK was strong with revenues up 12 per cent year on year. However, the overall recovery in continental Europe lagged behind the rest of the world, where there was double-digit growth.

WPP's North American business was up by almost 11 per cent while its Asia-Pacific, Latin America, Africa and Middle East business was up by more than 28 per cent. Continental Europe grew by less than 8 per cent.

The company reported total group revenues of pounds 960.3 million, compared with pounds 908.5 million for the same period last year.

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