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WCRS sets up Meme Digital shop.(Brief Article)
WCRS is launching a digital agency, to be called Meme Digital, to provide its clients with online communications strategy and execution.
Meme, which will initially work out of WCRS's offices from 6 May, will also seek business from non-WCRS clients. It is launching with briefs from The Number 118 118 and BMW's Mini brand.
Meme replaces WCRS's interactive division, eBrands, which was folded back into the agency two years ago.
Stephen Woodford, the chief executive of WCRS, said: 'Meme gives more focus and entrepreneurial energy to our existing interactive offer, which we felt was strong enough to be established as a standalone agency.'
The move is part of WCRS's strategy to create a number of satellite companies. These will include a PR and below-the-line shop that will operate independently of the creative agency and provide new revenue streams.
Anson Harris, who is the copywriter behind The Number's viral ...
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