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Campbell cuts jobs in creative overhaul at McCann Erickson.(McCann Erickson-London, Robert Campbell)(Brief Article)

Campaign

| May 07, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Robert Campbell, the executive creative director of McCann Erickson London, has begun an overhaul of the agency's creative department and made a series of senior redundancies.

Campbell has axed eight jobs in total, four of which are group creative heads: Paul Diver, Alan Morrice, Jack Stephens and Rob Neilsen.

Campbell has also confirmed the appointment of Petrina Kilby as the head of TV. Kilby took over as the acting head of TV when Sarah Martin left last July.

Frank Leiberman, who was enticed out of retirement in March to run the agency's TV department on a temporary basis, is to become the permanent executive head of TV.

The agency's creative direction is being split between Campbell, Luke White, Marc Bennett and John Hurst, who has also taken on the role ...

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