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BACC restructures in response to demand.(Brief Article)

Campaign

| May 07, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The body that polices Britain's TV advertising is revamping its senior management in a move that sees the departure of its long-serving director, Uisdean Maclean.

The BACC said the changes were necessary to enable it to be more effective in its work pre-vetting commercials. 'It demonstrates our commitment to ensuring fitness for the future,' a spokesman said.

The shake-up ends Maclean's 17 years at the top of the BACC. He is switching to external consultancy work, but will remain involved with the body while the changes are implemented.

However, the news came as a surprise to the advertising community, where Maclean's straight-talking and ...

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