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Initiative breaks off with Ferrero Rocher over contract terms.(Brief Article)
Initiative has parted company with Ferrero Rocher, its client of ten years, after the two parties fell out over contract terms.
The media agency is understood to have been in discussions with the confectionery manufacturer for several months, but resigned the account when a fee could not be agreed.
The business includes the Tic Tac, Nutella, Kinder Surprise, Kinder Bueno and Ferrero Rocher brands.
The company's above-the-line media spend was pounds 12.5 million in the UK in the past 12 months, according to Nielsen Media Research.
Initiative landed the UK media planning and buying account in 1994 from Carat, which continues to handle the business in Germany, France, Belgium, The Netherlands, Spain and the Nordic region.
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