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CHI develops DM offering with Hall.(Brief Article)
Clemmow Hornby Inge is planning to set up a direct marketing operation with Simon Hall, the ex chief executive of Proximity London.
Hall has been working with CHI on its Carphone Warehouse account, and the partnership is now expected to extend to other CHI clients.
CHI has been seeking a direct marketing partner for the past few months.
The agency is understood to have also spoken to agencies including Rapier and Archibald Ingall Stretton.
The direct venture is expected to follow a similar format to that of its communications planning joint venture with Naked, Naked Inside, which is headed by the former Initiative planning director, Tim Allnutt.
However, while Naked Inside is a 50:50 joint venture between Naked and CHI, it is not yet known how the ownership of the direct agency will be structured.
Hall has long been seen as one of the leading figures in the direct marketing industry. He founded Barraclough Hall Woolston Gray with Chris Barraclough in 1991 and oversaw the agency's acquisition by Abbott Mead Vickers ...
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