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Banks hired as the first creative chief at ZenithOptimedia.(Lucy Banks )(Brief Article)
ZenithOptimedia has recruited Lucy Banks to be its first creative director.
Banks, 28, joins from Initiative, where she held the same position and ran the agency's innovation department.
ZenithOptimedia has given Banks a wide-ranging role: she will oversee the agency's strategic work, generate creative media ideas and recruit and train new planners.
She will also work closely with the head of research, Frank Harrison, to develop techniques that help demonstrate the agency's ROI ...
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