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DLKW swipes Vauxhall dealerships.(Delaney Lund Knox Warren and Partners; Vauxhall Motors Ltd.)(Brief Article)
Delaney Lund Knox Warren & Partners is understood to have picked up further Vauxhall business, winning the estimated pounds 10 million dealer account previously held by Lowe Broadway.
The victory follows a lengthy pitch against the incumbent, which was sold by Lowe & Partners Worldwide earlier this year. A number of smaller agencies are also understood to have pitched.
DLKW, which declined to comment on the story, will produce above-the-line advertising for each of Vauxhall's 450 dealerships.
The win continues the migration of the pounds 63 million Vauxhall business to DLKW. A string of wins over the past few years means DLKW now works on the Corsa, Meriva, Astra and Agila brands.
It most recently picked up the pounds 12 million brief to relaunch the Astra and the national television and press campaign broke last week.
In 2002, the agency also scooped the pounds 15 million Vauxhall retail account, also from Lowe Broadway, to promote the UK dealer network.
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