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Miles Calcraft Briginshaw Duffy wins pounds 8m Tetley.(Tetley Group Ltd.)(Brief Article)
Tetley has picked Miles Calcraft Briginshaw Duffy to replace Leo Burnett on its pounds 8 million account as part of efforts to find a consistent positioning for the brand.
MCBD was chosen to handle the business ahead of Campbell Doyle Dye. Wieden & Kennedy pulled out of the running on the eve of the pitch because of fears of a clash with its newly acquired Starbucks account in the US.
Andrew Dobson, the tea company's marketing manager, cited MCBD's 'strategic thinking and its understanding of the tea consumer' as the reasons for the agency's appointment.
New advertising will begin later this year, culminating in a reappraisal of the Tetley brand, which the company began two years ago. The Tetley business was won by D'Arcy, now part of Burnett, in 1979.
The brand has struggled to position itself since ditching the famous Tetley Teafolk characters, who were regarded as too ...
- Miles Calcraft Briginshaw Duffy.(Digests)(contracts with Tetley)(Brief Article)
- Magazine article from: Marketing Week September 2, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created its first campaign for Tetley. The first execution, which breaks in September, will feature Sex in the City star Kim Cattrall and will be followed by another ad starring Bargain Hunt expert David Dickinson.
- Work: Tetley Tea.(The World: Ad Age Global News & Data)(Miles Calcraft...
- Magazine article from: Advertising Age September 20, 2004 700+ words
...and the City'' actress Kim Cattrall appears in a U.K. spot by independent agency Miles Calcraft Briginshaw Duffy, London, for best-selling Tetley Tea. Liverpool-born Ms. Cattrall visits her aunt and trades suggestive banter about tea...
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- Magazine article from: Marketing Week November 17, 2005 700+ words
Miles Calcraft Briginshaw Duffy is to merge with How after...Cruises, Debenhams, Thorntons, Tetley Group, Diageo and COI Communications...week and was announced to Miles Calcraft Briginshaw Duffy staff yesterday (Tuesday...
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Jonathan Durden is understood to be leaving Miles Calcraft Briginshaw Duffy just six months after being appointed as a partner...the BT account. MCBD, which handles the Waitrose, Tetley and Vision Express accounts, and is also a COI roster...
- Miles Calcraft Briginshaw Duffy.(Digests)(Brief Article)
- Magazine article from: Marketing Week October 21, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created an integrated outdoor, press and radio campaign to support Operation Trident, the Metropolitan Police's initiative to fight gun crime in London's black communities.
- Miles Calcraft Briginshaw Duffy wins BoxClever rentals...
- Magazine article from: Marketing Week July 24, 2003 700+ words
TV and video rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its 1m [pounds sterling] advertising business, after a three-way pitch against Leagas Delaney and an undisclosed...
- Miles Calcraft Briginshaw Duffy.(Digests)(created a TV campaign for P&O...
- Magazine article from: Marketing Week September 18, 2003 700+ words
Miles Calcraft Briginshaw Duffy has created a TV campaign for P&O Cruises, which focuses on the new destinations and experiences a cruise offers rather than the ship, with the strapline: 'P&O Cruises. There's a world out there.'
- Miles Calcraft Briginshaw Duffy.
- Magazine article from: Marketing Week November 30, 2000 700+ words
Miles Calcraft Briginshaw Duffy has created a Christmas TV campaign for Thorntons, which will break on December 1. It is the agency's first TV work for the confectioner since it won the account earlier this year.