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Omnicom creates UK buying giant.(Brief Article)
The Omnicom-owned media agencies OMD UK, Manning Gottlieb OMD and PHD Group are pooling their media negotiations to create the UK's largest buying point.
The consolidated buying outfit will be called OPera and has billings in excess of pounds 970 million (according to Nielsen Media Research figures for 2003). It will be run as a joint-venture company, with OMD Group and PHD Group acting as shareholders.
OPera will negotiate across all media, with the exception of outdoor, and for all of the agencies within the two shareholder groups; OMD UK, MG OMD, PHD, PHD Compass, Rocket and PHD Confidential. It will also act as a research resource that both agency groups can tap into.
Marc Bignell, the broadcast director at OMD, and John Overend, PHD's investment director, will run OPera as its joint managing directors.
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