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Consumers Revive Their PC Buying Plans: Bargains And Upgrades May Drive Sales; Notebook PCs especially popular with shoppers as stores offer special deals.(A)(IBD/TIPP POLL)
Byline: PATRICK SEITZ
Personal computers have been hot sellers this holiday season, thanks to low prices and greater consumer interest in notebook PCs.
But sales aren't likely to keep that pace, analysts say, unless PC makers and retailers stay aggressive on pricing.
A new IBD/TIPP poll shows PC purchase intent rising, but it's still below the levels of last year's holiday season.
About 22% of U.S. households surveyed in November are planning to buy a computer within the next six months, up slightly from 20% in October.
"The outlook is becoming better," said Raghavan Mayur, president of IBD's polling partner TIPP, a unit of TechnoMetrica Market Intelligence.
Despite indicators pointing up, Mayur said it could be a "dull" PC sales season overall compared with last year unless there are big discounts in the weeks ahead.
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