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Intuit Plays The Name Game.(MANAGING FOR SUCCESS)(CHOICE WORDS: MARKETING)
Byline: JAMES DETAR
Tom Proulx, co-founder of Intuit Inc. and creator of the firm's Quicken financial software, says he and co-founder Scott Cook wanted a company name that said it all.
Proulx met Cook at Stanford University.
"My plan was to start a PC software company," Proulx said. "That was as far as it had evolved, in large measure because I still had a year to go in college."
The two men talked about the idea of starting a company for a couple of weeks.
Proulx says Cook came up with the name for the company. Cook had been a brand manager at Procter & Gamble.
"Intuit was a name that I immediately thought was perfect when it was first suggested by Scott," Proulx said.
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