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Byline: PAUL KATZEFF
Hallmark has made greeting cards since 1910, but it wasn't until 1986 that cards marking 100th birthdays were added to its line. Even then, there wasn't much demand.
But that's no longer the case. Birthday cards for centenarians have been a Hallmark staple for the last decade. Now it's turning out cards celebrating what may be even more impressive achievements in longevity -- such as 75th wedding anniversaries.
Hallmark's new lines are yet another reminder that we are living longer -- often far longer -- than we thought possible only a few years ago. And this demographic trend is forcing reappraisals on several fronts, not the least of which is in financial planning.
Those retiring at age 65 can expect to live another 18 years. Many will live far longer. Of the nearly 4.3 million baby boomers born in 1960, over 300,000 can expect to live to the ripe old age of 90.
The number of Americans over age 100 is expected to rise from 65,000 in 2000 to 129,000 in 2010 to 5.32 million in 2100.
So people must spend their working years building a nest egg to survive at least as long as they do.