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Byline: DONNA HOWELL
"It's getting crazier every day," said shopper Gerardo Solana, exiting a Culver City, Calif., toy store Friday.
He estimates saving about 20% on prices by braving crowds the day after Thanksgiving, traditionally among the busiest shopping days of the year.
"I ended up getting some of the good stuff," Solana said. "Like a Game Boy package."
Americans rapidly bought clothing, electronics and toys as stores opened for Black Friday, the National Retail Federation says.
The day got its name for marking, at least in theory, the annual moment when many retailers would move "into the black" and start turning profits.
Stores were "too crowded" and markdowns "fine," said Isabel Gutierrez, who bought a book of classic Disney stories. But Los Angeles resident Anna Alan called discounts just "OK" -- a lot like the holiday season of 2002.