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EXECUTIVE BRIEFING.(MANAGING FOR SUCCESS)
SMALL BUSINESS I
Business Lunches
Are Marketing Tools
Small incorporated firms benefit more than larger firms from the meals and entertainment deduction, says a study from the Small Business Administration. Small firms that take advantage of this deduction reduce their effective tax rate by 0.75% on average, while larger firms get a cut of only 0.11%.
"This study confirms what we have believed all along," said Thomas Sullivan, chief counsel for the SBA's Office of Advocacy. "Small firms use the meals and entertainment deduction as their primary marketing tool. They don't have the budget for big ad campaigns, but they can talk with their potential clients over lunch. The study reinforces how important that deduction is for smaller incorporated firms," he said.
SMALL BUSINESS II
E-Mail Marketing
- Five steps to e-mail marketing success: e-mail marketing has emerged as a...
- Magazine article from: Franchising World Bugarski, Boris August 1, 2008 700+ words
...found. To create a successful e-mail marketing program for the company and its franchisees...templates that are offered with most e-mail marketing providers. Furthermore, the franchisor...efforts 100 percent, including e-mail marketing. They use Web-based software (software...
- NetSuite & NetCRM First CRM Applications to Incorporate Mass E-Mail Marketing;...
- Press release article from: PR Newswire November 9, 2004 700+ words
...company to offer high-volume e-mail marketing capabilities within a CRM application. NetSuite Mass E-Mail Marketing enables companies to send hundreds...Microsoft CRM offer no integrated e-mail marketing capabilities. NetSuite includes...
- Constant Contact Expert Pens E-Mail Marketing For Dummies(R).
- Press release article from: Business Wire December 4, 2007 700+ words
...offers small businesses successful e-mail marketing strategies WALTHAM, Mass. -- Constant...CTCT), a leading provider of e-mail marketing and online surveys for small organizations...reference book from Wiley Publishing - E-Mail Marketing For Dummies, written by John Arnold...
- Better results with direct e-mail marketing approach.
- Magazine article from: Business Times (Malaysia) December 4, 2000 700+ words
...fewer banner ads and adopt direct e-mail marketing approach, says Permission.Com chief...officer Alan Fung. He said direct e-mail marketing achieve better results as it focuses...click-through rates of direct e-mail marketing can go as high as 10 per cent, considerably...
- Unica Launches Affinium eDelivery Services to Enhance E-mail Marketing Delivery...
- Press release article from: Business Wire June 16, 2004 700+ words
...rates with their CAN-SPAM compliant e-mail marketing communications. As the e-mail marketing channel matures, more companies, particularly...well as a need to tightly integrate e-mail marketing with other marketing channels, wrote...
- E-mail marketing: the new marketing.(Marketing)
- Magazine article from: Leader's Edge Swanson, Brian March 1, 2004 700+ words
Perceptions of E-mail Marketing Actions Goal Benefits--Speed...to Include in the E-mail E-mail Marketing Mistakes Return Rate If asked...Begin using professional e-mail marketing as part of your practice development...
- Enterprise Embrace of e-Mail Marketing to Fuel Continued Strong Growth;...
- Press release article from: Business Wire June 14, 2001 700+ words
...new report released this week, e-Mail Marketing: Relevancy, Retention, and ROI...explores the future direction of the e-mail marketing sector -- a market Aberdeen projects...marketers have begun to embrace e-mail marketing technology and services, the market...
- Socketware Launches E-mail Marketing Trade-Up Program.
- Press release article from: Business Wire July 30, 2001 700+ words
...of the Accucast(TM) e-mail marketing software, today announced...Program for users of other e-mail marketing products and services. Trade...current clients of other e-mail marketing software companies the opportunity...
- New Book 'Successful E-mail Marketing Strategies: From Hunting to Farming'...
- Press release article from: Business Wire March 3, 2009 700+ words
...proven provider of advanced e-mail marketing services and solutions, today...the debut of Successful E-mail Marketing Strategies: From Hunting to...is a Master's Class for e-mail marketing in the 21st Century. The book...
- JangoMail Sees Global Demand for Namesake E-Mail Marketing Solution.
- Press release article from: Business Wire February 27, 2007 700+ words
...Optimizing JangoMail for Strategic E-Mail Marketing Campaigns DAYTON, Ohio -- JangoMail...software for permission-based e-mail marketing, today announced continued global demand for its namesake e-mail marketing solution. The company's Web...