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Management Software Helping HP Stand Out; Adding To Intel Servers; In a field where systems are seen as commodities, software approach is key.(INTERNET & TECHNOLOGY)
Byline: KEN SPENCER BROWN
Today's server market brings to mind an old comic by "Far Side" creator Gary Larson.
The cartoon shows a colony of look-alike penguins huddled together in their natural arctic setting. Near the back, one is singing, "Oh, I just gotta be me!"
It's getting harder to stand out in servers as the segment becomes a mass of commodity machines powered by Intel-type chips and Windows or Linux -- the fast-growing operating system that uses a penguin as its mascot.
But that hasn't stopped the big vendors from trying. That's why systems management software is shaping up as the next big battleground for Hewlett-Packard, IBM, Dell and Sun Microsystems.
The software, designed to make it easier for techies to control armies of individual computers at once, goes by many names.
HP calls it "the adaptive enterprise." IBM has made it part of its "on demand" push. Others call it "utility computing."
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