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Satellite Radio Firms Aim For Stratosphere As In-Car Sales Grow; Adopted Faster Than The VCR; But XM Radio chief vows to take cautious approach in setting up partnerships.(INTERNET & TECHNOLOGY)
Byline: BRIAN DEAGON
Satellite radio is the biggest thing in cars since power windows.
At least that's the way executives at General Motors see it after polling customers.
"The surveys have been very positive," said Jay Thibault, program director for GM's satellite radio services, at a conference in Los Angeles last week.
GM offers satellite radio in 41 models, and will extend that to about 50 models for model year 2005 -- some 1.1 million GM vehicles.
The systems installed by GM are made by XM Satellite Radio, one of two subscription-based satellite radio companies. The other is Sirius Satellite Radio. Both have been on the air since early 2000, with more than 100 channels of programming apiece.
Hugh Panero, chief executive of XM Satellite Radio, says he has one of the hottest consumer products since the VCR and satellite TV.
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