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LEARN TO ANALYZE DETAILS Keep A Trend Score Card.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)
Byline: Cord Cooper
6 As one of the world's top leisure-products firms, Brunswick brings new meaning to "pure play."
The company got started in billiards and bowling, but has since scored a strike in a range of segments, from boating to fitness equipment.
Throughout its history, the firm has spotted trends early and moved quickly to ride the crests. When the boating niche showed signs of growth in the 1960s, Brunswick went into it full throttle. Today, boats and boat engines bring in most of its revenue.
First-quarter earnings were 50 cents a share, up from 4 cents a year ago. Excluding charges, the firm would've earned 22 cents in first-quarter 2003, making the year-over-year growth rate a still impressive 128%. First-quarter sales were up 28%. Revenue for 2003: $4.1 billion.
Not Just Fun And Games
The firm's tradition of spotting trends began with founder John Brunswick, a Swiss immigrant who started a carriage-making business in the 1840s. While at a party, a friend showed him his new pride and joy -- an imported, exquisitely crafted billiard table. Though billiards was popular in Europe, it was still new here. Brunswick was struck by the table's workmanship and the game's potential.
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