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Blockbuster Nation; How Seoul beat Hollywood, making Korea an Asian star.(Cover Story)

Newsweek International

| May 03, 2004 | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Russell and George Wehrfritz

Orcs, elves and hobbits may rule Middle-earth, but they've proved no match for Korea's hunky heartthrobs. Opening in December, the final episode in the "Lord of the Rings" trilogy sold 6 million tickets to become the most popular foreign film ever screened in South Korea. Yet two homegrown melodramas--"Taegukgi," about a family divided during the Korean War, and "Silmido," a true tale of convicts trained to infiltrate the communist North and assassinate its leader--dwarfed Tolkien's epic. Both sold more than 11 million tickets in this country of 48 million people, smashing previous sales records by more than 35 percent.

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