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Last blast for the Kittens; a creative campaign is ensuring blanket media coverage for the Kittens' greatest hits set.(The Plot)
ATOMIC KITTEN SOMEBODY LIKE ME/RIGHT NOW (INNOCENT)
As of March 11, Atomic Kitten were no longer together as a working unit. But that has not stopped the group's team putting together a strong campaign for the current single (released this week), which precedes their greatest hits collection.
"On a press level, we treated it the same as we would with any big US star that has limited press time in the UK," says Atomic Kitten's PR David Reiss of Outside Organisation. A range of magazine covers have been secured--including Smash Hits, Dare and It's Hot--with minimal direct access to the group. "A lot of the press coverage around the hits album is using paparazzi shots and 'how to get the look'-type features," says Reiss.
A number of key TV slots were also secured long before the group disbanded. Following the announcement of their career break on January ...