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Quickfire: Roxio's Napster UK is one of the services which will spearhead the growth of legitimate download services. MW hears from Roxio chief.(Forum)

Music Week

| April 03, 2004 | Gorog, Chris | COPYRIGHT 2004 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

So will you beat Apple to the UK download market?

That depends on which of us launches first. But we don't see it as a race. What is important is coming to market with a service that is fully formed and represents an exciting proposition for UK consumers.

How do you think consumers in the UK will respond to Napoter as a "legitimate" brand?

In the same way they have in the US; as a high quality, highly desirable, immersive music experience Our research has shown it was instantaneous access to the world's music library that drove traffic to Napster originally and that hasn't changed.

How much is the Napster name a benefit and to what extent a curse?

The Napster brand gives us all advantage because we have a 93% recognition among internet users and, more importantly, music fans love Napster because it is the genuine article; a place for real music fans.

Are yon adapting the service at all for the UK market?

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