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The Woolworths chain fought back against rival discounters on the High Street and online last yean as it sacrificed product margins to successfully boost its entertainment market share.
Woolworths' sales in the sector rose in the 12 months to January 31, after it took a "more aggressive promotional" stance in a fightback against the likes of the supermarkets. The strategy helped the chain's overall like-for-like sales rise by 1.0%, according to figures issued last Wednesday, but meant entertainment was the only product area within the chain in which gross margins fell during the year.
DVD played a key part in the chain's improving entertainment picture, with more in-store space for the sector and sales rising by more than 40% on the previous year. Woolworths Group finance director Chris Rogers says, "Our experience in ...