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BPI warnings backed by threat of lawsuits: civil action will ensue if downloaders ignore campaign.(Downloads)
The BPI is ready to press the button on legal action against online music pirates by the end of the year; following the launch last week of a campaign aiming to halt the tide of illegal downloading.
The organisation's executive chairman Peter Jamieson insisted that legal action is the last possible resort as he made the timetable forecast.
"We wish to warn people the uploading and downloading is illegal and if the warnings are not heeded we will resort to civil action to prevent its further growth," warns Jamieson, who describes illegal file-sharing as "death by 1,000 cuts" for the music industry.
In two media briefings last Thursday, rite BPI made three key, landmark announcements. It:
* unveiled the results of a new, comprehensive survey underlining the growth of file-sharing among UK users (see below fight);
* revealed the immediate launch of an awareness campaign to persuade downloaders to move away from illegal music sites; and
* declared itself ready to pursue serial uploaders through the civil courts if its awareness campaign does not deter them.