AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
O2 is offering its mobile customers the chance to download an exclusive remix of OutKast's The Way You Move as part of a 4m [pounds sterling] nationwide marketing campaign launching this week to push its digital music player.
Launched in November, the phone company's mobile music service enables customers to download thousands of tracks to its standalone player using their phone as a modem. However, it is now stepping up the campaign with an extensive nationwide push from April 1 involving TV ads, billboards and street posters, as well as hefty promotion throughout 02's High Street outlets.
O2 head of music Leslie Golding says that the launch follows two years' work by the mobile company, including extensive contact with the record industry. It currently has content deals with Aim representing the indies and all majors except EMI (with ...