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The New Golden Age; Tourism, once the privilege of the wealthy, is becoming available to more people than ever before. Led by Asia's burgeoning middle class, the industry is poised to prosper--all the while helping travelers gain a new, deeper understanding of their world.

Newsweek International

| April 19, 2004 | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: William Underhill

Imagine you're young, Chinese and in search of once-forbidden thrills. Your country's supercharged economy means easier access to money. And its more relaxed politics means a passport is on offer for the first time. But where to go for that once-in-a-lifetime holiday and a chance to spend some of that cash? Head for the other hemisphere and you won't be alone. Last year South Africa's Sun City leisure and casino complex pulled in a record 5,000 visitors from the Chinese mainland. Plenty more are expected to follow; company reps visited China this year to drum up high-end trade. Says Sun City international-marketing boss Ian Anderson: "We ...

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Source: HighBeam Research, The New Golden Age; Tourism, once the privilege of the wealthy, is...

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