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Civil Aviation Authority's hi-tech image takes off. (CAA's advertising campaign)(Below-the-line) (Brief Article)
Civil Aviation Authority's hi-tech image takes off
UK aviation regulator the Civil Aviation Authority (CAA) is changing its corporate identity for the first time in its 20-year history in an attempt to throw off an old-fashioned low-tech image.
The public authority, which has received no Government grant for the past decade, is eager to prove itself a modern commercial organisation in the face of increasing media exposure.
"The authority needs to reposition itself, to come out and say that we are much more forward-looking, hi-tech and commercially orientated," says CAA house style manager Richard Wright.
The CAA has a much higher public profile …
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