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KINGS OF BLING; Carmakers focus on the urban market.(News)(Product/Service Evaluation)
Byline: -MARK VAUGHN
Bryon Russell is best known as an 11-year NBA forward, first with the Utah Jazz and now with the Los Angeles Lakers. But now Russell can add another title to his resume: King of Bling. He won that not for his athletic talent, but for his taste in customizing.
Russell's deep-blue Hummer H2 with chrome trim and chrome spinner wheels (even on the spare) beat out 23 other cars owned by athletes and celebrities in an event called Rollin' 24 Deep GM All-Car Showdown. Rollin' is a new twist on the automotive concours, sort of a Pebble Beach for urban Los Angeles. It happened in L.A. during the NBA All-Star break and was hosted by Russell's Lakers teammate Shaquille O'Neal. But while O'Neal hosted the event, General Motors was behind it, which explains why all the cars were Cadillac Escalades, Hummers or in one case, an XLR.
It is one more twist in the new urban marketing, and you will see a lot more of it than you used to.
Three days after Shaq hosted Rollin', Magic John-son hosted The Magic of Fashion, a benefit show at L.A.'s Petersen Automotive Museum sponsored by Lincoln and showcasing ...
- HOT STYLES IN THE CITY; FROM ALL-OUT BLING IN SOUTH BEACH TO RETRO,...
- Magazine article from: WWD Tell, Caroline February 25, 2008 700+ words
...that equates to the fun, successful, hip lifestyle that is Dallas," says Ken Clay, Marchon district manager, Dallas. Los Angeles Those dining at the Ivy need big lenses to shield the paparazzi. "The L.A. market is characterized by oversize, glamorous...
- YOU GOTTA HAVE BLING.(Column)
- Magazine article from: Daily News Record GELLERS, STAN December 15, 2003 700+ words
...Dictionary. I personally prefer bling, the short form. Either way, the meaning keeps changing. Bling once meant over-the-top...championship ring for the Los Angeles Lakers written in diamonds. Today, bling still sparkles, but it...
- BLING IS THE THING; A FLORIDA MANUFACTURER IS STILL COUNTING ON...
- Magazine article from: WWD Kleinman, Rebecca March 29, 2007 700+ words
...Susan Fixel believes in bling. The sole owner of Fort...many ways to interpret bling and go far beyond crystals...to 45, she looks to Los Angeles' rock 'n' roll aesthetic...Italian stretch fabrics in Los Angeles' largest denim factory...200. "People say bling is over, but I'm ...
- Los Angeles Hip-Hop Summit on Financial Empowerment Convenes at the University...
- Press release article from: PR Newswire September 25, 2006 700+ words
...YoYo, Chingo Bling, Kid Frost, Lamar...Chavis to Headline Los Angeles Hip-Hop Summit...Special Appearance LOS ANGELES, Sept. 25 /PRNewswire...YoYo, Chingo Bling, Kid Frost, Lamar...Kid Frost, Chingo Bling, Jessy and Ulysses...Hip Hop Summit in Los Angeles." The ...
- That's 'B' as in 'Bling-Bling'.(Diamond Notes)(Brief Article)
- Magazine article from: Jewelers Circular Keystone Bates, Rob August 1, 2003 700+ words
...gained national awareness with a song titled "Bling Bling" by Cash Money's BG. "I knew it was serious when I saw that the NBA championship ring for the Los Angeles Lakers had the word 'Bling Bling' written in diamonds on it," BG told...
- Jewelry company puts some bling into youth organization.(Good Works)(Brief...
- Magazine article from: Los Angeles Business Journal Sivaraman, Aarthi October 23, 2006 700+ words
...Russia and Armenia for years, came to Los Angeles in 1979 and worked for his uncle...hop jewelry company. "I know the bling bling business," he said. Icelink...forces to initiate the campaign for Los Angeles, which kicked off earlier this year...
- Automakers find hip-hop brings bling to bottom line; Marketers court young,...
- Magazine article from: Automotive News Stein Jason March 1, 2004 700+ words
...Eminem, droopy jeans, bling bling. It's cool.'' In their constant...audiences. As the definition of "bling bling'' has grown from a synonym for...Management, a talent agency in Los Angeles, to help it fashion an image in...
- GIRLS GONE MILD; THIS SPRING, CONTEMPORARY LOOKS FAVOR SUBTLE ELEGANCE OVER...
- Magazine article from: WWD August 15, 2005 700+ words
...fashions and blatant bling to take a more subtle...and embellishment. Los Angeles-based Dick &...wholesale for $64. Los Angeles-based Tokyo Denim...fall and holiday, Los Angeles-based Chaudry contributes to bohemian bling with cotton skirts...
Source: HighBeam Research, KINGS OF BLING; Carmakers focus on the urban...