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TOUCHED by an angel; MTV Gets in on the Act.(Special Report)(Television Program Review)
Byline: MARK VAUGHN
Rapper Xzibit keeps things real on Pimp My Ride, wherein a grandma-taxi '92 Civic (right) gets the full tuner treatment.
Don't be put off by the title of MTV's new reality show, Pimp My Ride. As with so many words in the English language, "pimp'' has evolved. It used to have a fairly distinct meaning as a, shall we say, noun. It was also, at the same time, a verb. Now it has a new verb form.
In the case of Pimp My Ride it means to stylize or customize a car. (Ride means car, in case you live in a gated community or something.) Of course, it means stylize and customize in a distinctly urban milieu. And in a good way. All that is hard to get into a show title. So, rather than call it, "Say There, Fella, How About Increasing the Performance and Stylis-tic Appeal of My Otherwise Drab Everyday Commuter Vehicle,'' it just sounds more street to say, "Pimp my ride.''
Pimp My Ride is the brainchild of reality TV producer Rick Hurvitz, along with Bruce Beres- ford-Redman of Survivor fame. Hurvitz thought it up after seeing what he called the cruelty and humiliation of so many other reality TV shows.
"I always wanted to do a reality show where people don't get hurt,'' said Hurvitz.
It's like Touched by an Angel except your car is touched by the many skilled hands at the west Los Angeles celebrity car shop, West Coast Customs. The angel in this case would be the host, rapper Xzibit. Xzibit grew up in Detroit but moved west by his teenage years. His rhymes are all about "Brothers keepin' it real.'' An' we're down with that. What's surprising, though, is how warm and enthusiastic Xzibit is in person.
- MTV puts its own spin on the makeover show with "Pimp My Ride".
- News wire article from: The America's Intelligence Wire June 11, 2004 700+ words
...Angeles-area aftermarket shop West Coast Customs, "Pimp My Ride" selects young...faces." ___ On the Net: "Pimp My Ride" site: http://www.mtv.com/onair/pimp_my_ride/ West Coast Customs: http://www...
- Ryan, Mad Mike, Alex and 2Shae from West Coast Customs Formally Introduce West...
- Press release article from: Business Wire January 6, 2005 700+ words
...publicly debuted its new West Coast Customs line of car audio...and Directed Video. West Coast Customs has been making...took off last year when "Pimp My Ride" debuted on MTV...No longer just a shop, West Coast Customs is now a marketing...
- 'Pimp My Ride' garage heads to Discovery.
- News wire article from: UPI NewsTrack December 21, 2005 700+ words
...California firm that "pimps rides" for MTV is...Discovery Channel. West Coast Customs owner Ryan...created for MTV's "Pimp My Ride." Friedlinghause...s time to move." West Coast Customs pulls in an...Web site said. "Pimp My Ride" averaged...
- B.C. ETHIC GETS `PIMPED'; L.A. PURVEYOR OF CAR CULTURE INKS TWO-YEAR LICENSE...
- Magazine article from: Daily News Record Tschorn, Adam September 6, 2004 700+ words
...based on MTV's Pimp My Ride, the show...paints and otherwise pimps the rides for the...we were doing with West Coast Custom," said Zacher...the two lines. "West Coast has more of a street...sort of thing. With Pimp My Ride we're going...
- TLC Adds West Coast Customs to Thursday Night Turbo Lineup with New Series,...
- Press release article from: Business Wire August 15, 2007 700+ words
...enthusiasts with an adrenaline boost on the go. About West Coast Customs West Coast Customs, the world's premier vehicle modification...international recognition from the success of MTV's Pimp My Ride. West Coast Customs' impressive client list includes Hollywood...
- MTV's "Pimp My Ride" and Biodiesel Leader Imperium Renewables Partner for Earth...
- Press release article from: Business Wire April 9, 2007 700+ words
...Machine" SEATTLE -- MTV'S "Pimp My Ride" and the nation's...April 22nd at 1pm ET/PT, the Pimp My Ride crew cut no corners...MTV as the kick-off of a "Pimp My Ride" Sneak Peek marathon...producer of biodiesel on the West Coast. When its new facility, Imperium...
- Web site of the week: `Pimp My Ride'.
- Newspaper article from: Knight Ridder/Tribune News Service Goodwin, Eric April 1, 2004 700+ words
...luster. MTV's new show "Pimp My Ride" transforms ugly clunkers...www.mtv.com/onair/pimp_my_ride. The site introduces...000 worth of upgrades. For West Coast Customs, the company that does...With a bit of creativity, "Pimp My Ride" gives hope that no...
- Feds say, 'Pay My Fine' to Pimp My Ride.(Entertainment News)
- News wire article from: UPI NewsTrack December 31, 2004 700+ words
...made famous by MTV's "Pimp My Ride" show for disabling...Safety Administration said West Coast Customs and another TV...a $16,000 fine on "Pimp My Ride," which follows...Inglewood, Calif., crew of West Coast Customs as they turn decrepit...
- Coming: 'Pimp My Plane'.
- Newspaper article from: Dallas Morning News (Dallas, TX) March 7, 2005 700+ words
...turn jalopies into jewels on MTV's hit show Pimp My Ride are thinking about turning their attention...heavens. In a show that could only be called Pimp My Plane, the automobile artisans of West Coast Customs are looking into reworking an airplane...
- Coming soon: `Pimp My Plane'.
- Newspaper article from: The Dallas Morning News (via Knight-Ridder/Tribune News Service) March 24, 2005 700+ words
...jalopies into jewels on MTV's hit show "Pimp My Ride" are thinking about turning their...heavens. In a show that could only be called "Pimp My Plane,'' the automobile artisans of West Coast Customs are looking into reworking an airplane...
Source: HighBeam Research, TOUCHED by an angel; MTV Gets in on the Act.(Special...