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Toyota TRD Matrix; win on sunday, sell on monday.
Byline: Andrew Luu
Toyota blends the track with the street
"Toyota wants to make its cars more popular with aftermarket tuners,'' says Toyota Racing Development senior sales manager Gary Boler. That seems to be the ambition of every automaker nowadays. Just look at Dodge and Saturn: They can't ignore what this enthusiasm has done for companies like Honda. In the end, it simply sells cars. Lots of them.
How does Toyota hope to achieve that? We asked that question and Boler answered with a souped-up Toyota Matrix that started life as a base 130-hp model. Not exactly what we expected, but when it pulled up in front of TRD's office in Tustin, California, we decided to reserve judgment.
First, it sports a bright turquoise-blue paint job, custom interior, carbon fiber hood and a skirt package all around. We glanced at the spec sheet and were surprised none of these cosmetic upgrades was done by TRD.
It sports 19-inch Rays G-Game wheels with Yokohama AVS tires and gigantic 13-inch TRD slotted rotors with four-pot calipers ($2,200). It is lowered, and a peek into the wheel well revealed TRD springs ($318) and coilover suspension ($1,503).
As we exited TRD and stomped on the throttle, the car shot away. It is supercharged- the whine gave it away. With about six pounds of boost pushing output to 170 hp, it is not a huge gain, but each horse gets put to full use.
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Source: HighBeam Research, Toyota TRD Matrix; win on sunday, sell on monday.