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Diary: Owen's mother spurns JWT's money for Persil.(J.Walter Thompson)(Brief Article)
Celebrities in ads are ten-a-penny these days. If they're not endorsing sports drinks, or mobile phones, it's hamburgers and clothing ranges.
You name, it they'll put their face to it.
Footballers are no exception. When the Liverpool and England striker Michael Owen is not busy demonstrating his ball skills on the football field, he is the face of Persil.
The latest ad, which is part of a campaign by J.Walter Thompson, follows the baby Michael from the kick of his first ball to his recognition as a superstar.
For authenticity, the commercial was shot in the house and on the football pitches where the boy Owen used to play.
And just to ...
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