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Diary: Shedding pounds is a serious AMV business.
The ad industry may not be known for its health-conscious ways, but down at Abbott Mead Vickers BBDO they take it very seriously.
Two client services directors, Ian Pearman and Peter Knowland, have decided to go head-to-head in a battle of the bulge. As both are men of somewhat 'cuddly' dimensions, they are fighting it out in a series of monthly weigh-ins to rival Pat and Mo from EastEnders.
And they mean business. ...
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