Private View: James Lowther, the chairman at M&C Saatchi.

Here's something to appeal to ad folk everywhere. Two for the price of one. Two Private Views for the price of one. Not from two people (I'm not sharing my Campaign Champagne with anybody). But from those two voices within me and everyone else in the business that are so often bickering with each other. The cool, logical voice of the left brain. And the creative, emotional and, occasionally, downright contrary right brain. Some ads speak to one side and some to the other. The very best speak to both.

Let us eavesdrop.

BT. Right brain: 'Dave is a rabbit ... Morag is a GTi convertible ... wild headlines, man ... especially because Morag is a cow. It's crazee but I lurve it ... not quite sure what it is ... there's something about BT at the bottom. Help me out here, lefty.' Left brain: 'Er ... right ... well, Dave is a rabbit because he's dreaming about being a rabbit because he's so relaxed because BT communications are helping make his business successful and profitable. Morag is a GTi because ... well, I haven't quite finished that one ... can I call you back?'

Go Ahead. Left brain: 'It's called Go Ahead, because it's a snack that's healthy, so you can eat it any time without feeling guilty ... and that's what the pictures show. Very clear and sensible ... it'll probably sell like hot cakes (healthy ones, natch). What do you think, right brain? Right brain? Wake up, you lazy sod.'

COI Electoral Commission. Left brain: 'Nice thinking here. A typical non-voter, who 'doesn't do politics', finds he can't talk about anything, even the closing time of the pub, because everything is actually about politics. Good insight. Neat endline. 'If you don't do politics, there's not much you do do. It gets my vote.'' Right brain: 'Could the animated characters be a bit more ... you know ...'

Baileys. Right brain: 'Now this is more my style ... great globs of Baileys, floating around in a weightless bar, with guys and gals gobbing for it ... wild ... well shot, good track ... I miss the sexy campaign but this makes me want to drink the stuff ... and believe me, that takes something.' Left brain: 'What's the connection with the 'Infectious' endline?' Right brain: 'Wake up and smell the coffee liqueur, lefty.'

118 118. Right brain: 'It's wacky. It's wonderful. And it's definitely not Dave Bedford (according to my friend Perry Mason). Now it's Starsky & Hutch meets Jason King meets some weirdos in plastic boiler suits. Love it to death. And lefty, I do remember the number, OK?' Left brain: 'It took a while for me to get the point that you can get more than one number at a time, but once I did ... God, I feel free ... I want to run naked through the long steppe grass ... I must tell my therapist ... hang on, I've forgotten his number.'