AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Opinion: Beale on ... 3.(Anna Friel)(Column)
Byron said hate is the longest pleasure. Anna Friel has been pleasing me for years. Nothing personal, she's just gloriously, teeth-grindingly slappable. It's the careful winsomeness, the studied wide-eyed-but-no-knickers posture, a vulnerable gazelle with a cheeky-dirty grin. Slap.
I love to hate anything starring Friel, which has been a bit disappointing recently as her telly career seems to have shrivelled a bit. Until 3. Now she's wallpaper and aggression levels on my sofa have frequently reached deeply satisfying fist-balling levels.
Apparently, Friel embodies the qualities 3 aspires to: questioning, cheeky, playful and 'just a little bit naughty'.
Slap. Now I reckon if you went into Carphone Warehouse and asked for a mobile network that is a bit cheeky and a bit naughty, they'd think you were a bit bananas. On the other hand, if you asked for the one with that irritating little urchin who used to be a Brookie lesbian, there'd be no problem.
And so, hate her though I do, Friel has given 3 an edge, in simple marketing terms at least. She's given them a (want-to-punch-it) face and an identity that the brand was criminally lacking through its crucial launch period.
In a market that is still almost universally struggling for distinctiveness, 3 is now inching towards stand-out.
The big campaign running at the moment is the 'evolution' ad from TBWA\London.
- Friel, at last.(actress Anna Friel)(Interview)
- Magazine article from: Interview Helmore, Edward April 1, 1999 700+ words
Anna Friel likes challenges. With four movies featuring...Broadway debut Twenty-two-year-old Anna Friel has cut a figure of fascination in her...HELMORE: How did you hurt your back? ANNA FRIEL: The doctors say it dates back to a film...
- And now please join us in giving a warm Esquire welcome to the lovely ... Anna...
- Magazine article from: Esquire Belloni, Matthew February 1, 2009 700+ words
...milk. But he's not gawking at Anna Friel because she's famous. She's...you might have become aware of Anna Friel only right now, m this magazine...with her now. ESQUIRE: The kiss. Anna Friel: Yes, I'm a lesbian icon. Which...
- Anna Friel: "Pushing Daisies".(LEADING LADIES: Women from these new shows don't...
- Magazine article from: Daily Variety Rice, Jerry June 5, 2008 700+ words
...for the show's main character. Anna Friel wasn't so sure. "I remember having...Daisies" was indeed a departure for Friel, who has a resume that's short...Charles would be a challenge for Friel. Inspiration came from her year...
- Anna Friel prepares for nude scenes.(Entertainment News)
- News wire article from: UPI NewsTrack May 17, 2005 700+ words
...May 17 (UPI) -- British actress Anna Friel said she has agreed to nude scenes...To prepare for the nude scenes, Friel said she is already dieting and exercising...in Windsor, so I'll run a lot. Friel is to begin a follow-up film to...
- Actress Anna Friel has baby girl.
- News wire article from: UPI NewsTrack July 12, 2005 700+ words
...July 12 (UPI) -- British actress Anna Friel and her partner of five years, David...ounces, The Mirror reported Tuesday. Friel, 28, had been told she may never...of Azkaban" will reportedly join Friel on the movie set to help care for...
- Next big British star may be Anna Friel.
- News wire article from: Chicago Tribune (Chicago, IL) July 10, 2001 700+ words
...Hollywood star. Maybe. Her name is Anna Friel. She's 25 years old. Her beauty...Pearl Harbor" disaster. Now comes Friel, who is riveting audiences and critics...U.K. Festival" in Washington. Friel did "LuLu" at the Almeida's home...
- Next big British star may be Anna Friel.(Chicago Tribune)
- News wire article from: Knight Ridder/Tribune News Service Kilian, Michael July 16, 2001 700+ words
...Hollywood star. Maybe. Her name is Anna Friel. She's 25 years old. Her beauty...Pearl Harbor" disaster. Now comes Friel, who is riveting audiences and critics...U.K. Festival" in Washington. Friel did "LuLu" at the Almeida's home...
- Voluntary Sector: Friel plugs Tommy's.(Anna Friel)(Brief Article)
- Newspaper article from: PR Week (UK) May 20, 2005 700+ words
Actress and mother-to-be Anna Friel is supporting a campaign to raise money for baby charity Tommy's. Friel modelled a maternity T-shirt designed by maternity label Seraphine, which will be sold to raise funds for research into premature...
- Pantene set to shine with Anna Friel.(EUROPEAN NEWS)
- Magazine article from: Cosmetics International April 21, 2006 700+ words
...Shine banner and signed UK actress Anna Friel to front the current TV advertising...ice-like shine to all hair types. Friel, a star of the now defunct UK soap...the brand--and she accepted!" Friel, 29, is no stranger to cosmetic...
- 3 to break TV campaign featuring Anna Friel.(Brief Article)
- Magazine article from: Marketing February 12, 2004 700+ words
...break a TV campaign featuring actress Anna Friel this weekend. The ad, developed...to the evolution', the ad shows Friel in a state of metamorphosis from a...few months and 3 is likely to use Friel in a series of marketing initiatives...
