AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Editorial: New business is a vital part of adland.(Editorial)
As the recession wanes and agencies begin to look beyond just battening down the accounts they have, the focus on new business will intensify, as will the pressures on those charged with getting prospects through the door. So it's an apposite time for the AAR to reveal the results of its research into what new business went where in 2003 and which shops were best at either getting on to pitches or at exploiting new-business opportunities.
Like most statistics, they don't necessarily paint an accurate picture. The growing consolidation within the client community and the agency world means network offices may be the fortunate beneficiaries of a global realignment without much effort on their part. In other words, the agencies that top the new-business table aren't necessarily the best at winning it.
Perhaps this contradiction is a reflection of the lingering ambivalence a lot of agencies have about new-business directors and a reminder of how important it is that their status should be raised. This has always been difficult. The IPA has no training course on how to be a new-business director and there are too few outstanding practitioners available to pass on their skills.
Moreover, the fiercely competitive environment in which new-business directors operate will always make them reluctant to teach the tricks of their trade to others.
Now more than ever, it's important ...
- The changing face of advertising's unsung heroes: new-business heads have begun...
- Magazine article from: Campaign Newland, Francesca February 1, 2002 700+ words
...of mystery surrounding new-business directors that leads some people...understand how it is that new-business directors work, they are clear on...director. High-profile new-business directors Name/ Job description...
- New business getters. (agency business directors)
- Magazine article from: Campaign Haigh, David February 15, 1991 700+ words
NEW BUSINESS GETTERS Being appointed agency new business director in the current economic climate is in an unenviable...1991. As a result of these pressures the ability to win new business has never been at a higher premium, nor has the competition...
- Francesca Newland asks if saving on a new-business manager is a saving at all....
- Magazine article from: Campaign Newland, Fancesca February 22, 2002 700+ words
New-business directors are having a very tough time...says. She also believes that new-business directors are vulnerable because the new...Another trend that has made some new-business directors vulnerable has been the role...
- Media Perspective: Times are tough for the new-business directors in...
- Magazine article from: Campaign February 16, 2007 700+ words
New-business directors everywhere must be thanking their lucky stars...vital. So at the top end of the game, running new business is an art and a talent. The good new-business directors are hard to find and, in the manner of top football...
- Close-Up: Live issue - Are new-business directors needed?
- Magazine article from: Campaign Dutta, Kunal June 6, 2008 700+ words
...new role are irrefutable. New- business directors need to have the ear of...ultimately judged on the amount of new business that comes through the door...responsibility, the role of new-business directors may not yet be dead But with...
- THE BOOK OF LISTS: The 10 Best New-Business Directors.(in the UK advertising...
- Magazine article from: Campaign December 17, 2002 700+ words
...lifer, Mendelsohn has been running new business at the agency for four years. BBH...top slot. 2. ALEX KUROPATWA DLKW's new-business performance over the past year speaks...CHRISTIE Partners BDDH dominated the new-business performance league for most of the year...
- Foot-in-the-door research. (research as a new business tool for advertising...
- Magazine article from: Campaign Tylee, John October 22, 1993 700+ words
...inevitable as pressure within agencies to win new business mounts and new-business directors demand extra weaponry to deal with marketing...year was as much a headline-chaser as a new-business tool. "It was a top objective for us, no...
- The new-business getters. (strategies used by advertising agencies to secure...
- Magazine article from: Campaign Carter, Meg March 27, 1998 700+ words
...Which, of course, the most successful new-business directors are. Yet industry opinion remains divided...responsibility have diversified. There are new-business directors, new-business managers, business development directors...
- Media: All about ... Global new-business pitches.(dealings of Johnson & Johnson)
- Magazine article from: Campaign May 4, 2007 700+ words
...are not just running global new-business pitches to hit savings targets...of pitches are welcome for new-business directors, even if they are being driven...of efficiency. The global new-business scene has been relatively quiet...
- AE Clevite Forms Regional Business Units To Improve Service And Sales Efforts;...
- Press release article from: PR Newswire January 21, 1997 700+ words
...Tramantano and John Waite have been appointed Regional Business Directors. The appointments are effective immediately...remain competitive," Engelbrecht said. "The new business directors will be empowered to react to the unique market...
