World: My Portfolio - Martin Granger.

Fake breasts and throwing buckets of water over unsuspecting children are all in a day's work for the director Martin Granger.

Granger, who was born in London, raised in Canada and now lives in New York, specialises in ads for brands looking for something different.

In his signature tongue-in-cheek style, Granger says: 'I love coming into a campaign that's in flux and being the person that changes it all. I make sure a lot of people win a lot of awards.'

Granger's most-awarded work to date has been for Bud Light. 'Greeting cards' and 'history' won golds at Cannes last year, and the latter also won the Grand Prix at Kinsale. 'History' proves that feminism was invented so that men could drink more beer, while 'greeting cards' introduces a card for those occasions where men need to grovel. As the ad says: 'It's easier to beg forgiveness than to ask permission.' Granger comments: 'It was so much fun to shoot that it's hard to believe it did so well.'

More recently, Granger worked on the Typhoo ad where a family is drenched with buckets of water in place of Typhoo, its usual wake-up call. He says: 'There was a tremendous amount of water involved so the house was thoroughly water-proofed. We also had to trick the kids as you'd see them do this (screws up eyes). We said: 'We have to dump it on ten, so don't ...