Media Perspective: A youth magazine for golfers may be a bit handicapped.

It had to happen sometime, but I'd managed to resist the urge until now. The urge to write an entire column about golf.

Surely the favourite pastime among media men and a high proportion of media women. But equally a pursuit that attracts derision and sheer bafflement among non-converts. Mainly for the types of wardrobe malfunction that would put even Janet Jackson to shame.

The idea was partly inspired by Simon Marquis, the chairman of ZenithOptimedia, who once wrote an entire piece in another magazine about the Big Bertha golf club. And he managed to be entertaining even for a hacker like me who has never had the privilege of holding such an elegant shaft.

But the main reason for my foray into the world of jumper-based sport is the launch of a magazine called Golf Punk, by the new publisher Keep Yourself Nice Publishing.

Launched by former IPC journalists, including the former Loaded editor and co-founder Tim Southwell, the publisher is backed by Chris Ingram's investment company Genesis Investments, which has raised pounds 1.25 million to back Golf Punk and other launches.

Golf Punk targets golfers aged between 15 and 34 who are not catered for by existing titles. It hopes to capitalise on a perception that golf is fashionable and played by an increasingly young crowd.

To be honest, this has been obvious for anybody to see for a decade.