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The Radioville creative team Adrian Reith and Tim Craig created the best radio ad in March, winning the monthly Aerial Award for their 'hot flash' spot for the Carphone Warehouse.
The ad, which features Ruby Wax, was judged to be the best of the month by David Buonaguidi, the creative director of Karmarama.
It features Wax talking about her 'mobile life' and stressing that if she lost her mobile she'd find it impossible to live.
The ad faced competition from the GWR Creative team Paul Marshall and Neil Hocking who were named as runners-up for their 'myth' spot for Somerset Drug Action Team.
Buonaguidi said: 'The ads that I have selected …