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Alliance Consulting opens for business with Toyota account.(new consultants)(Brief Article)
ZenithOptimedia has announced the launch of a sponsorship consultancy called Alliance Consulting.
The new division, an extension of ZenithOptimedia's Alliance sponsorship business, will advise and negotiate on sponsorship opportunities for clients.
Its first client is Toyota, which it will advise on sponsorship opportunities now that the car-maker has ended its Formula One sponsorship deal with ITV.
ZenithOptimedia handles media planning and buying for Toyota, but will now use information from the Alliance research division, Sponsorship Intelligence, to deliver sponsorship for Toyota.
Tim Brady, the managing director of Alliance, said: 'This addition to the Alliance structure is a ...
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