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Jamaican Tourist Board retains Banks Hoggins in four-way pitch.(Brief Article)
Banks Hoggins O'Shea/FCB has held on to the account for the Jamaican Tourist Board following a four-way pitch.
BHO has worked on the account for 12 years, but was asked to repitch in December against M&C Saatchi, Mc-Kinney & Silver and McCann-Erickson in New York.
The agency pitched in Montego Bay in collaboration with its sister New York agency FCB. BHO will handle work across Europe, while FCB NY will develop ads for the US.
The tourist board wants to rid the country of its image of being riddled with violence and boost the popularity of places such as Montego Bay and Kingston.
BHO was responsible for the long-running 'one love' print and outdoor campaign, as well as a TV ad which ...
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