AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Renault TV ad portrays Scenic as pet.(Renault U.K. Ltd.)(Brief Article)
The new Renault Scenic is presented as a family dog in the latest multimedia campaign created by Publicis, due to break on 5 April.
The TV ad, directed by Large Corp's Daniel Kleinman, targets young families and empty-nesters, who are attracted by the idea of leading a more active life. The message is that they should be out and about in their car rather than being couch potatoes.
The new commercial, which was written and art directed by Adam Kean and Alex Taylor respectively, uses the metaphor of the Scenic as a family pet, but instead of persuading its family to take it out for a walk, it wants to go for a drive.
The car assumes all the mannerisms of a dog, including sound effects of a morphed bark instead of a car horn and a wagging rear windscreen wiper 'tail'. The endline reads: 'The outdoor type.'
Nik Studzinski, the executive creative director at Publicis, said: 'A ...
- New Belgium Brewing Co. launches TV ad campaign.(advertising)(Brief Article)
- Magazine article from: Modern Brewery Age January 31, 2005 700+ words
...Belgium Brewing Company of Ft. Collins, CO, has launched a new TV ad campaign. The ads are now being shown in Arizona, and the...is shown peddling a rickety, vintage JC Higgins bicycle over scenic mountain passes. Marketing director Greg Owlsey said the ads...
- Viewers All In Pieces Over AMEX TV Ad
- Newspaper article from: Chicago Sun-Times Lisa Faye Kaplan November 13, 1994 700+ words
...Ogilvy and Mather television ad for the new Optima True Grace credit card, walked us through the process. "We had a Hollywood scenic company paint a faux mosaic about 22 feet by 55 feet, and we applied it to the bottom of her pool in Westport, Conn...
- Snoopy(TM) Stars as 'Mystery' Driver in MetLife Auto & Home's First TV Ad.
- Press release article from: PR Newswire June 24, 1999 700+ words
...advertising firm of Young and Rubicam, which produced the ad, the commercial depicts the perfect drive: a car cruising on a scenic coastal highway, in perfect sunny conditions with beautiful ocean views. "It's also the perfect drive because the driver...
- TV ad leaders boost spending 8 percent: Ad Age. (Advertising Age)
- Press release article from: PR Newswire February 22, 1988 700+ words
TV AD LEADERS BOOST SPENDING 8 PERCENT: AD AGE...Gamble Co., which decreased its network TV ad spending about $75 million last year, spent...straight year that P&G has cut its TV ad spending, and represents the largest year...
- First Internet-Based TV Ad Agency Cheap-TV-Spots.com Receives 45th TV Ad Award.
- Press release article from: PR Newswire March 5, 2007 700+ words
...first international, internet-based TV ad agency, Cheap-TV-Spots.com (http...Receiving the Award of Distinction, the TV ad is also notable for generating full houses...network rate to their clients. Other online TV ad agencies pad the network rate, reducing...
- Google Sets Sights on TV Ad Market; Executives Give Fresh Hints on Strategy.(TV...
- Magazine article from: TelevisionWeek Whitney, Daisy May 15, 2006 700+ words
...comment on when they might introduce their TV ad product or what role it might play in the...Google's motivation to enter the TV ad market may push it past the obstacles...television ad market. Google is putting the TV ad market in its sights as others pitch changes...
- SuperBAT TV Ad Completed; Features Ernest Borgnine
- Press release article from: PR Newswire September 16, 1998 700+ words
...almost all of the studio production for a TV ad that will be aired nationally through the...and select distributors. The national TV ad campaign is expected to lead to sharply...SuperBAT at the end of the news clip. The TV ad includes a test comparing performance of...
- Baker's Blue Cross role blasted: Jim Haggerty's TV ad is misleading, the Baker...
- Newspaper article from: Times Leader (Wilkes-Barre, PA) May 11, 2006 700+ words
...Haggerty rips GOP rival Lisa Baker in a new TV ad featuring an elderly woman who complains...immediately countered with a brand new TV ad of her own Wednesday, just a day after...former Gov. Tom Ridge. In Baker's newest TV ad, Ridge is pictured, saying, "Lisa has...
